Indie Author Toolchest

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Sending an email campaign

Email Campaigns sends straight to your confirmed, subscribed readers — anyone who unsubscribed or never confirmed their double opt-in is automatically excluded, so you can't accidentally email someone who opted out. Write a subject and body, and it logs to your send history once sent, which is what feeds the campaign list you see on your Analytics page. There's no scheduling — a campaign sends as soon as you send it, so proof it first. Every email includes a one-click unsubscribe link, which is a legal requirement as well as good practice — this is built into every send automatically, nothing you need to add.

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